Although there are many competitors for art derivatives e-commerce, there has not yet been an influential unicorn platform. According to the difference in form, there are three main types of art derivatives e-commerce: The first category is self-operated art derivatives e-commerce Thailand Phone Number List Competitors include Yidian China and Yikong Alliance, which started from auctions and then expanded their art derivatives business, as well as vertical e-commerce platforms for art derivatives such as Allen Art Store, Yidian, and Fan Wall. The art derivatives sold by self-operated art derivatives e-commerce are relatively simple, mainly limited edition prints and reproduction paintings, and they are high-end routes, so the prices are relatively high. For example, the price of Thailand Phone Number List limited prints on Hi Art is more than 1,000. Such artworks are not suitable for mass market consumption, and are mainly aimed at consumer groups who have a certain ability to appreciate artworks and are willing to consume artworks.
Due to the relatively single type of derivatives, most of the self-operated art derivatives e-commerce companies mainly focus on displaying and selling original artworks. The Thailand Phone Number List first category is art derivatives e-commerce attached to third-party platforms such as Tmall In addition to self-operated platforms, more entrepreneurs choose to rely on third-party e-commerce platforms with abundant traffic, such as Qianxiang Yinghua, ART·EASY and other art derivatives franchise stores. In addition, many domestic museums have Thailand Phone Number List also opened online stores, such as the Palace Museum Cultural and Creative Flagship Store and the National Museum of China Flagship Store. Although the art derivatives sold by such e-commerce companies overlap with self-operated platforms, they are more inclined to cultural and creative products and have a variety of types, including paintings, T-shirts, notebooks, backpacks, umbrellas, etc.
The Palace Museum Cultural and Creative Products Derivatives sold in the flagship store (Taobao Forbidden City) are among the best. The Palace Museum actually Thailand Phone Number List started to develop art derivatives as early as 60 years ago, but in the past, it mainly sold replicas of the artworks in the collection, and other souvenirs were not popular with consumers because of their poor price and quality. It has become a leader Thailand Phone Number List in the development of domestic museum derivatives. Since the National Palace Museum in Taipei launched the "I know" paper tape, which has been well received, the Palace Museum's cultural and creative flagship store has successively launched Chaozhu earphones, yellow robe T-shirts and other popular items, but only the National Palace Museum's cultural and creative flagship store The store has a brilliant sales of over 900 million. The third category is crowdfunding for artworks The advantage of crowdfunding for merchants is that they can receive payment in advance, and they can also know the market acceptance of the art derivatives, avoiding losses caused by overproduction.