At this point, we’ve got a good understanding of what your business does, and who it needs to target. We’ve built out the key marketing messages using the SWST test… Next Special leads up, we’re diving into part five of our nine-part framework where we show you how to map out your content themes and engage users to the max! channable-campaign-june-2022 In this short post, we’re giving you a quick look at our Special leads Content Ideas exercise — it’s a short exercise and will help generate content ideas around the kinds of questions your customers might be asking.
Why You Should Plan Your Content? When you’re a business, it’s not Special leads enough to just have a website. You need the right kind of content too. It doesn’t matter if your site is beautiful or easy to use if customers don’t find what they are looking for on it. That can often be because it wasn’t anything there in the first place! Carefully planning your content will help you stand out from competitors who might have more time Special leads and resources to spend on their marketing strategy. It’ll also ensure that visitors stay Special leads engaged with your brand online which means higher conversion rates and happier customers!
Content mapping is a perfect way to outline specific content themes Special leads that relate to and support your customer’s journey. The following exercise can help with this by using two simple tools that will allow you to pick out search queries related to your product or service and turn them into robust content. How to Use Our Content Ideas Map to Start a Growth Map for Your Business zest-digital-a-blank-mind-map Special leads In the graphic above, you’ll see a blank mind map (also called “spider web maps or concept maps) with spaces to add your core products/services. We start here and then mine different questions that your audience is asking. We use a structured series of questions to understand what your potential